About | 25 Headlines

Headlines go viral, not content – our free headline analyzer tool can help you write better headlines


Why are headlines important?

Your headline matters – really matters.

If you want your blog, email, tweet, post… anything to have an impact on your readers, you need to get their attention. You need to entice them to read further.

In today’s world, we are constantly bombarded with information, and catching someone’s eye is next to impossible.

This is why your headline is key…

Simply put, content doesn’t go viral, headlines do

Complex and well-thought-through articles do not go viral. 

Well crafted and engaging emails do not get opened.

Even the most engaging Facebook adverts do not get clicked on.

It’s the headline that people share.

It’s the headline that people talk about.


Headlines go viral. Headlines get opened. Headlines get clicks.

A few words can be the difference between success and failure.

Headlines have always mattered

Great writers, both modern and classic, tell us the same message: 

“An exceptional title can get your article to be shared on social networks, even before it is read.”

Neil Patel

(Forbes Top 10 Marketer, Wall Street Journal Top Internet Influencer, New York Times Bestselling Author)

– – –

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

David Ogilvy

(CBE, British Advertising Tycoon, Ogilvy & Mather Founder, The “Father of Advertising”)

– – –

“Headlines, crossheads, taglines, bold phrases—If you don’t nail them, you lose your reader.”

Justin Blackman

(PrettyFly Copywriting Founder, The Headline Project Creator)

– – –

How headline analyzers have changed the game

Getting your headline right makes a difference.

It tells your reader why they should read. 

It tells them what’s in it for them.

But getting your headline right is difficult. Even the most gifted writers and professionals get it wrong. Some have years of experience. Other’s have luck. Many use the tools and resources available to them.

A headline analyzer tool can help you write better headlines. They can help you understand what gets attention and what increases engagement.

Using a free headline analyzer tool like ours goes one step further. We want you to learn how to write better headlines. So that every time you write an email title, a blog post, a tweet, you’re improving.

(check out this great article on how to write powerful headlines)


How does a headline analyzer tool work?

A headline analyzer tool breaks down your headline and assesses each word and phrase. It then determines how likely those words are to engage readers.

At 25 Headlines, our complex algorithm calculates hundreds of variables, words and phrases. This allows us to provide an accurate engagement score.

Using the latest research and machine learning techniques, we can determine how likely a headline is to drive traffic, capture attention, increase shares, and rank better in search results.

We’ve then combined this with the concept of writing 25 headlines – you can read more about why here. Plus, provide you with valuable feedback for every headline you write, to help you improve.

(you can learn about how our headline analyzer works)

The future of headlines and headline analyzer tools

Headlines will always be important, more now than ever before.

But, they are constantly changing. What worked yesterday doesn’t necessarily work today. Trends might disappear instantly, or stay with us for years.

At 25 Headlines, we’re always striving to improve and stay one step ahead. By analyzing millions of historic headlines and tracking the trends of current headlines, we’re evolving to understand what makes headlines successful.

If you’d like to follow our research and work, we’d love to tell you more.

Plus, our advanced headline analyzer will be coming soon.

(feel free to sign up here to receive an update when it’s available)